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At America's Mortgage Choice, we believe that our clients benefit when we can introduce them to like minded professionals for the legal and financial matters that are not mortgage related. Our Financial Planning, Legal, Insurance, Taxation or Realtor Professional partners all increase their income by having a lender relationship with us. We believe that professionals that do not have these relationships are
losing money and clients.
Recently a firm
surveyed over 100,000 Legal, Financial, Taxation and Financial Planning firms across the country and one question they asked was; “in conversation with your clients does the topic of mortgage lending or refinancing ever come up” or “can refinancing be used as a tool for any of your clients needs?” Two out of three responded, “YES.”
They would then follow up with a second question: “Do you have a strong referral relationship with an existing lender or do you let the client select his or her own professional?” NINE out of TEN respond; “I pretty much let the customer select their own lender.”
Surely, you can see that by not introducing the client to an associate for their other professional needs, the client has the opportunity to develop a relationship with a non-competing professional that may have a strong referral relationship with your competitor. |
By not
providing the referral solutions for your clients, you could be left
behind or have your services challenged by a competitor. Having a
trusted mortgage professional to refer your clients to, and to guard
your relationship with them is not an option,
it's a
matter of economic survival!
As hard as it is to find a
good lender, the task of finding a good legal, insurance, taxation, real
estate or financial professional is equally as tough. Just because a
person passes the state bar exam, insurance exam or receives
professional licensing doesn’t mean they are able to serve our clients
at the highest level.
We only team up with proven professionals with the highest ethical
standards who have demonstrated a desire to work in their clients best
interest.
If you feel you meet these standards,
contact us immediately to arrange for an interview.
What
are the most
important things to consider when selecting a lender as a referral
partner?
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Can they do what they say? Most don't.
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Are they competent and professional? Most aren't.
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Is the lender you are working with out to earn a quick buck or are they in the relationship for the long haul?
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The referred professional is an extension of your business service. Can the mortgage professional deliver a customer service experience that enhances your relationship with the client?
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Will the referred lender have a reciprocal mindset and protect the referring professional’s interests in the relationship with the client?
How does America's Mortgage Choice work with Realtors?
Like any strong mortgage company, a large percentage of clients are introduced to us by our realtor partners. To make sure that your clients receive the highest level of service and we both maximize revenue opportunities from our relationship we employ several strategies with the limited amount of Realtors that we work with. We define those Realtors as our “Preferred Partners” and we endorse them to the clients we are working with that do not currently have a Realtor relationship but would benefit from one.
“Preferred Partner” status is unique to
America's Mortgage Choice. Membership is available by application only, and is only awarded to top Realtors committed to establishing and maintaining a mutually beneficial relationship with us.
Some of the benefits available to our Realtor partners include:
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Links
Our partners have the option of having a link on our preferred partner page linked directly to you. This allows clients that are engaged by us to research our endorsements and become comfortable with you and your business. There are a limited number of partner slots and links available. In short, we provide referrals to those who are doing business with us.
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Referrals
We work on a variety of consumer direct marketing initiatives. These
generate clients in need of a Realtor who are already qualified for a loan.
Additionally, we receive online applications every day from business
partners in other professions, neighbors, closed clients etc. all of whom
need introduction to a Realtor. We always ask if clients have a Realtor
selected, and when the answer is no, we introduce them to one of our
approved partners. We help you do more business. When was the last time your
current lender sent you a pre approved buyer?
We want to add value,
not “talking point” added value but commissionable events for our Preferred
Partner Realtors with us as their lender/marketing partner.
For more detail on how we do this when you take a listing
click here
As a
listing agent you know it can be difficult to market the property
effectively and manage your relationship with the client. Our
listing agent services help you do both.
We provide the following for every listing you take:
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Congratulations Letter to the
Seller -
Lets them know they've made a good choice in you, as their
listing agent (to view a copy of this letter,
Click
Here).
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Pre-Qualification Services for
the Sellers -
Gives you piece of mind; you can expend your time & effort
with the sellers, knowing they're prepackaged & pre-approved
to buy their next home; creates less resistance to having to
adjust the listing price. |
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Financing Flyers for Sellers
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Incorporates Call Capture - No leads will be lost (To view a
copy of the in-home Financing Flyers,
Click
Here.) |
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Financing Rider with Integrated
Call Capture -
Again, no leads will be lost! |
When you notify us of
your new listings using
this fax-in listing form, all of
these tools are immediately at your disposal. This puts you ahead of
your competition, and in total control of your listing.
For a list of our services if you
represent the buyer
click here
We provide the following services:
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Lead Follow Up and Through System
- E-mail marketing
system, with weekly newsletters, to make sure no
potential pre-qualified and/or pre-approved buyers will
be lost (to view a copy of an e-mail newsletter,
Click
Here)! |
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Pre-Qualification Services for
the Buyers -
Gives you piece of mind; you can expend your time & effort
with the buyers, knowing they're qualified
to purchase any home you show them! |
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Approval Letter and/or
Certificate
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Shows the potential buyers they are approved and ready
to close their transaction! |
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Call Capture Marketing on FSBO
Properties -
Get introduced to unrepresented buyers who are
engaged in the purchase process! |
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How does America's Mortgage Choice work with
Legal Professionals?
David Ward, a well-respected marketing consultant for the legal profession, recently received numerous emails with a common theme.
What many attorneys wanted to know were “tips on how to accelerate payment for services rendered, politely, while retaining the client and in the process not turning into a bill collector or pushing the client away!”
His recommendation was to introduce a mortgage professional to the client for a debt restructuring refinance and in the process of the closing having the attorneys bill
PAID IN FULL!
We have developed long term relationships with legal professionals, who have realized the true value of this service to their clients & themselves, and have referred their clients to us. In return, we now ask our clients at closing if they are currently working with a legal professional; if not, and are in need of legal services, we refer them to our preferred legal partners, thereby returning the referral favor.
We only team up with
proven professionals with the highest ethical standards who have demonstrated a
desire to work in their clients best interest. If you feel you meet these
standards, feel free to contact us to arrange for an interview.
Click Here for information specific to Estate Planning attorneys
Without a will or a trust when the client passes, their property may end up in
PROBATE. What an ugly word,
PROBATE. With every loan application a conscientious mortgage professional should ask the client if they have a will or living trust in place and if so has it been reviewed or updated recently to ensure they are structured to take full advantage of estate taxation laws?
If not, (80% of the time they don’t have a will or trust OR they haven't updated them in awhile), we owe it to our clients to refer them to an attorney that can do this for them. On the other side, many family planning attorneys recommend to their client “if you are thinking of refinancing, do it now, concurrent with this process (establishing a new trust). It could cost you more in the future to accurately reflect the trust and the new mortgage.” Estate Planning attorneys and mortgage professionals that maintain close relationships bring considerable benefit to their clients and themselves.
Click Here for information specific to
Divorce attorneys
We provide a real service to Divorce Attorneys, as well as their
clients. The unique thing about a divorce situation is that where
there was one household there now becomes two. There is a
“housing multiplying effect”
associated with divorce. Divorce attorneys should consider introducing
their clients to a mortgage professional that can provide financing
solutions for the distribution of assets as well as providing for
payment to the attorney for services rendered.
Assisting clients consists of:
A)
Refinancing an existing property to cash out the other party.
B)
Assisting the other party in the purchase of a residence.
C)
Helping the attorney get paid by including a "demand for payment"
with the closing documents.
Also keep in mind that we help bring conclusion to the divorce
transaction. Usually the house is the largest asset.
Click Here for information specific to
Bankruptcy attorneys
In many instances, while taking an application, we will become aware of a situation that not only prevents the client from being able to purchase or refinance but actually looks like a good candidate for a
bankruptcy
proceeding. In these cases, we will question whether or not the client has an attorney that they prefer (90% don't) and if not we will recommend one to them.
In other cases, a person who has IRS troubles, a pending lawsuit or some
other situation that seems to warrant bankruptcy will be told by the
attorney that they simply have too many assets to be able to declare
bankruptcy. In most of these cases, one of the larger assets may include
equity
in their home or other real estate.
We can then help the client, who is referred to us by that attorney, by taking cash out of their equity to be used as a negotiating tool for a favorable settlement.
Allow us to provide an example.
Bob and Sue Consumer come home from work one day to find a legal notice posted on their door telling them they are about to be sued. The lawsuit is for something that happened with their business but they were named personally in the lawsuit.
Bob and Sue have equity in their home and a 401k. Bob and Sue are busy professionals and don’t understand how the legal system works. Someone at work has told them that filing bankruptcy can make debt go away and help protect their assets. They run down and meet with a bankruptcy attorney.
After a review of their total financial picture, the attorney tells Bob and Sue that they are not candidates for a bankruptcy because of the amount of assets they have. However, they need to think about retaining an attorney to protect them and their assets.
The attorney tells them that they will require a $10,000 deposit to take on the case. Bob and Sue do not want to create a taxable event nor do they want to have to liquidate any of their other investments. The attorney advises Bob and Sue to think about pulling some cash out of their equity. This affords them the ability to pay the retainer and also, by debt consolidation, frees up monthly cash flow. This is just one of the many situations where a relationship between a bankruptcy attorney and a mortgage broker can be of extremely great value to their clients.
How does America's Mortgage Choice work with
Financial Planners?
We help our
Financial Planner
partners do more business in several ways. Whether introduced to clients buying
a property or who are considering refinancing the same principals apply. The
mortgage often consumes 30% of a client’s gross income, and as such it is vital
that it be aligned to maximize savings. With most people who work with financial
planners and save 5% of their income, the right mortgage payment allows the
client to increase savings 50-100% with no effect on the client’s disposable
income. This creates
more assets under
management
for our Financial Planner partners as well as higher savings and more
comfortable or earlier retirements for our mutual clients.
We work to eliminate
the excuse
“I can’t afford it.”
As you know, clients will often delay estate planning or investing for their
retirement. They sometimes say, "I want to pay off my car, credit cards and
other non preferred debt before investing." Also, during tough financial times a
client whose mortgage was poorly planned may make a sizeable withdrawal to fund
current expenses. By properly structuring clients' home financing, we can avoid
these problems down the road.
We use a tool called
the
Total Cost
Analysis
to ensure that clients are taking the right mortgage at the right size at the
time of purchase. Often, the “move up” buyer will “knee jerk” all of the
proceeds from the property being sold into the new home. This report can confirm
if this is the most prudent move or determine if it makes more sense to put less
cash down on the property and invest.
For your clients who
are already homeowners, we can review an existing mortgage which we often find
was not properly planned. We prepare an
Equity Repositioning Report
that can show the client how they can use their existing equity to eliminate non
preferred debt and possibly create investable dollars within the current monthly
budget in either a lump sum or by liberating their income from the burden of
monthly payments on credit cards or cars. We can “run the numbers” for the
client on your idea and serve as a third party endorsement when they otherwise
may not have taken this action.
Finally, our
Financial Planner partners currently manage several million dollars of our
client’s money. It is our responsibility to both our clients and our Financial
Planner business partners to provide that introduction in order to ensure the
long term financial success of both.
How does America's Mortgage Choice work with
CPA's?
When we work with
Certified Public Accountants
and other Taxation Professionals we strive to deliver on the idea that partnership is a two way street. We want to deliver top quality mortgage services to the client who it introduced to us, knowing that our service is a reflection on the professional who introduced us. Also, we want to introduce our clients to our CPA partners, knowing that once they have become homeowners, their tax situation has gotten to complicated to do it themselves.
Often a client with tax trouble will be introduced to us to accomplish two things. First is execute an
equity extraction refinance to immediately pay the IRS and stop interest and penalties from accumulating at a ponderous rate. Second, is to allow the CPA or tax professional to discreetly have the payment for their services secured at the refinance closing. This allows the CPA to focus on their business and not have to chase invoices for payment while keeping the client happy as well.
We only team up with proven professionals with the
highest ethical standards
who have demonstrated a desire to work in their clients best interest. If you feel you meet these standards, feel free to contact us to arrange for an interview.
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